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It’s been a month since we launched Joiya Move and honestly… time has flowwwn by. When this process first began in February, it was nothing more than scribbles in a notepad at 3am. A week later, those scribbles became a PowerPoint, which somehow turned into research, drawings, suppliers, building a website, writing copy, shaping a brand tone, and working out in the socks for six months before even thinking about launching. The word Pantone  genuinely runs through my brain dai