Made for movement. Designed for joy.

Joiya Move is a female-founded UK brand creating playful, premium movement essentials designed to feel as good as they look.
 

Born from slow movement

Joiya Move began with a love for slow movement ~ the kind that makes you feel grounded, strong, and just a little more yourself.
 

Between reformer classes, kitchen-floor yoga, and early morning stretches, we kept feeling like something was missing.
 

Everything out there felt either too serious or a little too frilly.

We wanted something softer.
Playful but grown up.
Joyful, but still premium.
Movement essentials with personality.
 

So we started with socks.

Not just any socks ~ grip socks that stay put, feel genuinely beautiful on your feet, and bring a tiny bit of joy to your day.

 

A name rooted in joy

Joiya (inspired by the Italian gioia, meaning joy, and a cherished family name) is about celebrating movement in a way that feels good, whether that’s on the mat, in the studio, or dancing around your kitchen on a Saturday morning.

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Joiya Move began at a kitchen table: late nights, early mornings, and plenty of trial and error. Nothing was rushed. Every stitch, every colour, every tiny embroidered fruit was considered slowly and carefully, with heart.

 

Why choose Joiya Move?

Because your workout staples should feel as good as they look.

We rebuilt the classic grip sock from the ground up ~ blending performance and personality in a way that felt just right.
 

Full toe-to-heel grip

Reliable silicone traction from heel to toe. No peeling, no patchy dots, no slipping ~ just grounded stability through every reformer class, mat flow, or barre burn.
 

Cloud-soft cotton blend

Breathable and cosy. Warm, but never sweaty. Comfort you’ll actually want to put on.
 

Cushioned soles + gentle compression

Supportive without squeezing. Designed for daily movers and long studio days.
 

Seamless toes

No rubbing. No irritation. Nothing to interrupt your flow.
 

Colour-matched grip detailing

Small, intentional details that elevate the everyday.
 

Playful embroidery

A watermelon. A lemon. A chilli. Movement essentials with personality ~ because socks can be fun too.
 

Instructor tested, instructor approved

Our first samples were worn by Pilates teachers across London.
Their feedback shaped every refinement ~ and their love for them gave us the confidence to launch.

 

Movement should feel beautiful from the ground up.

That’s why Joiya Move exists.
 

With love (and a little spice),
Joiya Move x

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