Made for movement. Designed for joy.
Joiya Move is a female-founded UK brand creating premium grip socks designed to feel as good as they look.
What started with a love for Pilates quickly became an obsession with the little details that make movement feel better, comfort, confidence, colour, and pieces you genuinely look forward to putting on.
Because movement should never feel like a chore, and neither should getting dressed for it.
How it started
Hi - I'm Anna, founder of Joiya Move.
A few years ago, I fell in love with slower forms of movement. Reformer Pilates, mat classes, long walks, stretching in the living room before work. The kind of movement that makes you feel stronger, calmer and more connected to yourself.
But every time I walked into a studio, I found myself wishing for grip socks that felt a little different.
Most options seemed to fall into one of two camps. They were either overly technical and serious, or covered in bows, frills and colours that just didn't feel like me.
I wanted something in the middle.
Something playful, but grown up. Something practical, but still beautiful. Something that felt premium without taking itself too seriously.
So I started with socks.
Built slowly, from the kitchen table
Joiya Move began exactly where many small businesses do: at a kitchen table.
There were late nights after work, early mornings before Pilates classes, countless samples, plenty of trial and error, and more conversations about sock grips than I ever imagined having.
Nothing was rushed.
Every colour, every embroidery design, every packaging decision and every tiny detail was considered carefully.
I wanted to create something I'd genuinely be excited to wear myself.
And if it wasn't good enough for me, it wasn't good enough to launch.
Why Joiya?
The name Joiya is inspired by 'gioia', the Italian word for joy, and a cherished family name. Because that's always been the heart of the brand.
Not perfection. Not pressure. Not chasing another personal best.
Just finding small moments of joy in movement :)
Whether that's a reformer class, a yoga flow, a walk with a friend, or dancing around your kitchen while making dinner.
Why our socks are different
We rebuilt the classic grip sock from the ground up to combine performance and personality.
Full toe-to-heel grip
Reliable silicone grip from heel to toe for stability through every reformer class, mat workout and studio session.
Soft combed cotton blend
Breathable, comfortable and designed to be worn all day, not just during class.
Cushioned soles and gentle support
Comfort where you need it, without feeling restrictive.
Seamless toe construction
No rubbing, bunching or distractions.
Colour-matched grip detailing
Small details that make a difference.
Playful embroidery
A chilli. A lemon. A watermelon.
Because movement essentials can be functional and fun.
Tested by instructors
Before launching, our earliest samples were worn and tested by Pilates instructors across London. Their feedback shaped every refinement, from the fit and grip placement to the comfort and durability.
They're still some of our biggest supporters today.
The beginning of something bigger
Joiya Move started with socks, but the vision has always been bigger than that.
We're building a collection of movement essentials designed to bring together thoughtful design, everyday comfort and a little more joy.
The pieces you reach for before class. The pieces that make you feel put together.
The pieces that remind you movement can be something you genuinely enjoy.
Thank you for being here.
With love (and a little spice),
Anna x
