Made for movement. Designed for joy.
Joiya Move is a London-based movement brand making studio essentials with a little more personality.
We started with grip socks for Pilates, barre, yoga and everything that comes before and after. Think full toe-to-heel grip, cushioned soles, soft combed cotton and little details you'll actually look forward to wearing.
Chilli, watermelon and lemon embroidery included. Because life's too short for another pair destined for the bottom of your gym bag.
How it started
Hi! I'm Anna, founder of Joiya Move.
A few years ago, I fell in love with slower forms of movement. Reformer Pilates, hot yoga sessions, long walks, stretching in the living room before my day job. The kind of movement that keeps me feeling good, somewhat sane and little more like myself.
Joiya started alongside my 9 to 5 in PR, with endless Pantone conversations, late-night PowerPoint presentations (often from bed), more samples than I could count and a newfound appreciation for just how much difference moving a logo 0.4cm to the left can make. Not to mention a serious amount of discussion about grip sock dot placements...
Our first collection was shaped by feedback from Pilates instructors across the UK, helping us get the little details just right. That balance of thoughtful performance and playful personality has been at the heart of Joiya ever since.
Why Joiya?
The name Joiya takes inspiration from gioia, the Italian word for joy. With a little Italian heritage, a lifelong love of Italy, and Joy being both my grandma's name and my middle name, it felt like a pretty fitting choice.
That same sense of joy sits at the heart of Joiya. Movement doesn't have to be overly serious to be worth doing. Reformer before work. A few wobbles on the yoga mat (the inspiration behind our wavy line!). A long walk and a good yap with a friend, meaningful or otherwise.
Or dancing around the kitchen just because. It all counts.
Why our socks are different
We took the classic grip sock and gave it the Joiya treatment. Thoughtful performance, all-day comfort and a little personality in every detail.
Full toe-to-heel grip
Silicone grip from heel to toe, designed to help you feel steady and supported through every reformer class, mat workout and studio session.
Soft combed cotton blend
Soft, breathable and comfortable enough to keep on long after class finishes.
Cushioned soles and gentle support
A little extra cushioning underfoot, with a comfortable, supportive fit that never feels restrictive.
Seamless toe construction
A smooth finish for comfortable movement, without irritating seams or distractions.
Colour-matched grip detailing
Because even the bits you don't always see deserve a little attention.
Playful embroidery
A chilli. A lemon. A watermelon. A wavy line.
Proof that practical doesn't have to mean plain.
Tried, tested and instructor-approved
At the start of launch, our earliest samples made their way onto the feet of Pilates instructors across the UK. Their feedback helped us fine-tune everything from fit and grip placement to comfort and durability.
Even better, some of those very first testers are still among our biggest supporters. Something I'll never take for granted.
The beginning of something bigger
Joiya Move started with socks, but the idea has always gone a little further.
We're creating movement essentials that combine thoughtful design, everyday comfort and a healthy dose of personality. The pieces you reach for before class and keep on long after. The little details that make you feel a bit more put together (even when your legs are shaking on the reformer).
And, most importantly, the things that make showing up for yourself feel like something to look forward to.
Thank you for being here and being part of these early days. It really does mean so much.
With love,
Anna x
